Here are the 10 steps I follow to make sure my content is deployment-ready. This list will ensure your content is well written, insightful and discoverable!
You're an astronaut. Yes, an astronaut who is also publishing content for a product, service, brand, or personal musing…
And you are doing both at the same time from a terminal in a rocket blasting through space. The twist here is that this
rocket is fueled by online traffic. And that's how you should be thinking about it. Why else bother creating great content
that nobody will read? So, crash-and-burn or shoot-for-the-stars?
Ah, you're still reading, glad you chose the latter and weren't bothered by my 2nd-grade analogy. So, here are the 10 steps
I follow to make sure my content is deployment-ready. This list will ensure your content is well written, insightful and
1. Is the content insightful?
This is the most important point IMHO. If you don't want to come off as salesy, make sure your content gives your
reader something useful. I have an easy test to make sure it qualifies, ask yourself, does it hurt a little when
giving it away for free? If yes, you're good to go, move to the next point.
2. Is it targeting the appropriate audience?
Or, in other words, do you have a plan, do you know why you are creating this content? You don't want to meander,
dilute your brand, or confuse your readers. Always keep the theme or purpose of your site in mind when creating content.
Your content needs to flow, be easy to read, be clearly laid out. It should deliver on the promise mentioned in the title.
It needs to deliver quickly, from the first paragraph. It should yield 'aha' or actionable moments depending on its goal.
Run a text-to-speech on it to make sure it flows.